Nielsen: US Sales of Nearly $1.6B in Back-to-School Supplies
With the new school year almost here, consumers won’t be skimping on supplies, despite recession concerns, according to Nielsen, which forecasts 2.6% growth, or more than $1.57 billion, in school and...
View ArticleHigh Street Retailers Winning Online-Shopping Battle
The internet properties of the 100 largest online high street retailers in the UK, such as Argos, Next, and Marks and Spencer, received 19.3% more UK internet visits during July than the 100 largest...
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Facebook Audience Triples in Japan, but It’s Only Fourth Largest
Facebook’s Japan audience more than tripled in the past year, while Mixi.jp was the most-visited social networking destination in Japan with 12.7 million visitors, according to a study based on data...
View ArticleHalf of Internet Users Use Search Engines on Typical Day
A new high of nearly half (49%) of all internet users use search engines on a typical day, up from about one-third in 2002 – and closing in on the use level of email (60% of those online use email each...
View ArticleTop 10 Community-based Organization Websites – July 2008
Note: The Hitwise data featured is based on US market share of visits as defined by the IAB, which is the percentage of online traffic to the domain or category, from the Hitwise sample of 10 million...
View ArticleTop 10 Investment/Finance Websites – July 2008
Note: The Hitwise data featured is based on US market share of visits as defined by the IAB, which is the percentage of online traffic to the domain or category, from the Hitwise sample of 10 million...
View ArticleThe Wealthy Rate Investment Brokers and Real Estate Companies, Websites
High-net-worth consumers rated Fidelity Brokerage Services the most trusted retail broker in the 2008 Luxury Brand Trust Index (LBTI) survey from the Luxury Institute. Charles Schwab & Co., Inc....
View ArticleOlympics-Related Site Traffic Takes off
NBC’s and Yahoo’s Olympics sites are leading the US internet-audience race among the top 10 most-visited Beijing Olympics-related content websites, and NBC’s online-video offering has also gained...
View ArticleDirect Mail Is Marketers’ Primary Promotions Channel
Some 90% of marketers, agencies, and other suppliers of direct marketing services say they use non-catalog direct mail, and nearly half (46%) say it is their primary channel for promotions, according...
View ArticleAd Networks Surge, CPMs Plunge
The use of “ad networks” surged from 5% of total ad impressions sold in 2006 to 30% in 2007, according to the “Digital Pricing Benchmarking Study” from Bain & Company, conducted in coordination...
View ArticleBlogging Hits Mainstream, Integral to Media Ecosystem
Bloggers collectively create nearly one million blog posts each day, and half of bloggers believe blogs will be a primary source of news and entertainment in the next five years, according to...
View ArticleDirect Marketing Q4 2008 Hiring Plans Plunge
Direct marketers are coping with the slumping economy by cutting their hiring plans for the remainder of 2008, imposing hiring freezes and laying off workers, according to the latest employment survey...
View ArticleTop 10 IT/Internet-based Business/Finance Websites – September 2008
Note: The Hitwise data featured is based on US market share of visits as defined by the IAB, which is the percentage of online traffic to the domain or category, from the Hitwise sample of 10 million...
View ArticleTop 10 Real Estate Websites – September 2008
Note: The Hitwise data featured is based on US market share of visits as defined by the IAB, which is the percentage of online traffic to the domain or category, from the Hitwise sample of 10 million...
View ArticleTop Travel Frustrations: Cost of Gas and Airline/Cruise/Train Tickets
Americans’ travel frustrations are both widespread and acute, and, in some cases, growing, according to an Ipsos Public Affairs poll conducted on behalf of Access America. Topping the list of...
View ArticleInternet Ad Revenue Up 15.2% in First Half of 2008
Internet advertising revenues for the first six months of 2008 were $11.5 billion, setting a new half-year record that represents a 15.2% increase over the first half of 2007, according to recently...
View ArticleBusy Moms Say Parenting Pubs Out of Touch, Want Info Here and Now
Mothers of school-age children want customized parenting information that will help them deal with the complex parenting issues they face each day, but 69% say today’s parenting magazines are not...
View ArticleRevised Ad Spend Forecasts Show Only 4% Growth in 2008 and 2009
World ad spending is expected to grow 4.3% in 2008 and 4.0% in 2009, according to revised forecasts (pdf) issued by Zenith Optimedia. These numbers are significantly lower than June forecasts, which...
View ArticleTop 10 Telecom Websites – September 2008
Note: The Hitwise data featured is based on US market share of visits as defined by the IAB, which is the percentage of online traffic to the domain or category, from the Hitwise sample of 10 million...
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